For dental practices
Oral wellness products your patients will actually use.
Cobu™ partners with dental practices to supply a premium oral wellness line products designed to reinforce clinical guidance and build lasting patient habits between visits.
Why we exist
The gap between the chair and the bathroom counter
Dental floss has existed for over 150 years. The research on its benefits has been clear for decades. And yet fewer than 20% of patients floss every single day despite being told to at every appointment.
That's not a knowledge problem. Patients know they should floss. It's a product problem. Most floss is an afterthought: a thin spool buried in a drawer, used reluctantly, and abandoned whenever life gets busy.
Cobu was built to close that gap. We make oral wellness products worth keeping on the counter and we sell them directly to dental practices so your recommendation comes with a product that actually backs it up.
80%
of people don't floss daily despite knowing they should
FLOSS FIRST™
The FLOSS FIRST philosophy
First in the routine. First in your patients' health.
FLOSS FIRST is a behavioral principle backed by research. When patients floss before they brush, they dislodge plaque and debris so toothpaste can reach every surface. They get more fluoride where it matters. And they build a habit that's harder to skip because it starts the routine instead of ending it.
We built Cobu around this principle because we believe the order of the routine matters as much as the products in it. When your patients get the sequence right, everything else follows and your clinical outcomes improve with it.
01
Sequence matters
Flossing before brushing removes the debris that blocks fluoride from reaching interdental surfaces. The order of the routine changes its clinical effectiveness.
02
Habits beat willpower
The most durable patient habits are built on consistency, not discipline. We design products that make the right behavior the easy behavior.
03
The mouth is a gateway
Oral health is systemic health. What happens in your patients' mouths affects their cardiovascular system, immune function, and overall wellbeing.
The science
Evidence-backed, not trend-driven
Every claim we make is grounded in peer-reviewed research. We don't follow wellness trends we follow the evidence. Here's what the science says about why oral wellness matters.
80%
of patients don't floss daily, despite knowing they should
3×
higher cardiovascular risk for people with untreated gum disease
40%
of tooth surface sits between teeth — unreachable by a toothbrush alone
2018
study confirming flossing before brushing increases fluoride retention
The full product line
A complete oral wellness system for your practice
Floss is where we start but Cobu™ is building toward a complete oral wellness line for dental practices to stock and recommend. Each product is designed to work with the others, in the right sequence, for the best possible patient outcomes.
Floss
Remove interdental plaque and debris before brushing. The step most patients skip and the one that matters most. Available now.
Brush
With the path cleared by flossing, fluoride from toothpaste can reach every surface of every tooth. Coming soon.
Scrape
Remove the bacterial coating from the tongue the primary source of bad breath and a significant contributor to oral bacteria load. Coming soon.
Balance
Support a healthy oral microbiome. Not all bacteria are harmful the goal is balance, not elimination. Coming soon.
Hydrate
Saliva is the mouth's primary defense mechanism. Staying hydrated supports saliva production and a healthy oral environment. Coming soon.
What we stand for
Premium products. Practice-first model.
Cobu™ sells directly to dental practices not through retail shelves or mass-market channels. That means wholesale pricing, consistent supply, and a product line that stays aligned with what you recommend clinically.
Practices can stock Cobu™ for retail, include it in patient gift bags, or use it as a take-home recommendation after treatment. However you use it, the goal is the same: patients who leave your practice with products that actually support the habits you're trying to build.
Ready to bring Cobu to your practice?
We're onboarding a select group of dental practices for our launch. Reach out to learn about wholesale pricing, minimum orders, and how to get your patients started.