FLOSS FIRST
A premium oral wellness line built for dental practices. Supply your patients with products that reinforce what you teach and make the habits actually stick.
The Floss First philosophy
Why Floss First?
You tell patients to floss every visit. The problem isn't awareness it's that most products make the habit easy to skip.
Cobu is built around a single behavioral insight: when flossing is the first step of the routine, compliance improves. We put that principle into every product and give your practice the tools to reinforce it.
The Cobu™ daily ritual
The first product in the line
Cobu™ Premium Dental Floss
The right start to every patient's routine.
Conventional nylon floss is effective but forgettable. Cobu™ Premium Floss is made from materials that are gentler on gums, just as clinically effective, and packaged in a way patients actually want to keep on their counter.
What clinicians are saying
“I recommend flossing first to every patient. Cobu is the first product I've seen actually built around that principle. It makes the conversation at the chair a lot easier.”
“We started stocking Cobu as a take-home recommendation and patients come back asking for it by name. That doesn't happen with the stuff we used to hand out.”
“The packaging alone changes how patients treat it. They keep it on the counter instead of in a drawer. Compliance has genuinely improved.”
Oral wellness is whole-body wellness
Your patients already trust you. Give them products that match.
Research consistently links gum health to systemic health — cardiovascular disease, diabetes, and more. Your patients hear this from you. Cobu gives them a product line that takes that message seriously.
We built Cobu for practices that want to extend their care beyond the chair. Products your team believes in. Habits that actually stick between visits.
The Cobu™ oral wellness line
A complete routine. One trusted source.
Cobu™ is building a full oral wellness line for dental practices to stock and recommend. Floss is the first product. More are coming each designed to work together in the right sequence.
Partner with Cobu™ .
We're onboarding a select group of dental practices for our launch. Get wholesale pricing, patient-ready packaging, and first access to the full product line as it rolls out.
For dental practices only. We'll follow up within 2 business days.